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    Your Full-Service Lake Management Team

    Meet The Marketing & Communications Leadership Team

    Tracy Fleming

    Director of Marketing and Communications

    tracy flemingTracy has a true passion for marketing communications and is responsible for the marketing strategy and execution of the company's brand image, website, search engine optimization and inbound marketing, lead generation, social media, advertising, public relations and community outreach initiatives.

    Tracy is a native of South Jersey and returned back to her home state after spending her early career in Norfolk, VA. Tracy started in advertising in 2002 and held key roles as advertising production manager, marketing director and special publications manager for a prominent Virginia-based media company. She was the director of sales and marketing for a high-end printing firm in Norfolk and most recently held a marketing communications and sales support role for an international fleet management company in the Philadelphia area. Tracy earned a Bachelor of Arts degree from Moravian College in Bethlehem, PA and a Master of Business Administration (MBA) with a marketing concentration from Old Dominion University in Norfolk, VA.

    Tracy spends her free time traveling, visiting beaches and wineries, hiking the red rocks in Sedona, and enjoying various outdoor activities with her husband and young daughters. She stays active through kickboxing, Pilates reformer, and walks with her puggle. Tracy is an avid sports fan and enjoys watching football and Philly sports teams with her family and friends.

    Contact Tracy

    Matt Serino

    Marketing Manager

    matt serinoMatt has over a decade of professional marketing experience, and supports overall marketing strategy, digital marketing, content generation, advertising, branding and communications.

    Matt graduated from James Madison University in Harrisonburg, VA in 2006, and earned his bachelor’s degree in business administration with a concentration in marketing and a minor in art. After college, he held an internship in the creative department of a prominent advertising agency in Virginia Beach. Matt then spent six years as Marketing Manager for the Hermitage Museum & Gardens, a non-profit arts organization in Norfolk, where he gained valuable experience in advertising, media buying, social media and email marketing, public relations and website design. Before joining SOLitude in 2016, he was a member of the marketing department at Sentara Healthcare and promoted medical group practices, physicians and services throughout Virginia and Northeast North Carolina. Matt’s knowledge and experience in marketing, coupled with his creative skillset, enables him to develop strategic and innovative ideas to continuously enhance the SOLitude brand.

    Matt is a native of Virginia Beach and lives at the Oceanfront with his wife, Thalia, his son, Cullen, and their labradoodle, Zoey. He loves spending time in and around the ocean, whether that’s riding his bike down the boardwalk, reading on the beach, swimming or surfing. Matt also enjoys snowboarding, hiking and camping and is always looking for an excuse to go on a road trip. He’s a huge fan of both baseball and live music, and travels the country to see his favorite teams and bands play.  

    Contact Matt

    Click here to return to the Marketing and Communications Team page.


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    Sustainability Pledge

    sustainability pledge

    In support of our belief that lakes and ponds are a precious natural resource requiring protection, SOLitude is committed to providing sustainable and renewable solutions that maintain ecological balance in the workplace and beyond.


    Depth Of Expertise

    depth expertise

    When you partner with SOLitude, a dedicated field technician visits your lake or pond twice a month, leveraging extensive knowledge and training to carefully maintain ecological balance and preserve the appearance of your aquatic property.




    Utilizing the latest GPS aquatic mapping technology and our own proprietary lake and pond management software, the experts at SOLitude collect all the data necessary to provide comprehensive analysis and in-depth solutions.