SOLitude Lake Management Announces New Directors

September 17th, 2012

Topics: SOLitude News

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Tracy King

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Kim Niesel

SOLitude Lake Management is pleased to announce Kimberly Niesel as Director of Client Relations & Business Development and welcome Tracy King, Director of Marketing & Brand Management to their staff.  

Kim has been with SOLitude for the past 4 years and has been responsible for sales and marketing during that time.  In her new role she will be responsible for the client relationship management program, business development strategies, and introducing new products and services to new and existing clients.  Her extensive experience in property management and years in the lake management industry will be strong assets to her new position as Director of Client Relations & Business Development.  She holds a CMCA (Certificated Manager of Community Associations) designation as administered by the National Board of Certification for Community Associations Institute (CAI.) 

“As the company is growing and expanding our footprint, we want to be certain that we maintain our high level focus on our existing client base, while also welcoming the many new clients that we are equally excited to be working with,” said Owner and President, Kevin Tucker.  “Kim is extremely well known in the property management industry and her focus on educating clients on the benefits of pro-active lake management through an Integrated Pest Management plan is extremely important for SOLitude Lake Management.  Her leadership within our organization and concentration on building relationships is an integral part our continued growth and expansion.  We are extremely pleased to have Kim in this position and as a vital part of our management team.”  

Tracy will be primarily responsible for the marketing strategy and execution of the company’s branding, internet marketing, advertising, public relations and community outreach initiatives.  

Tracy has over 10 years in marketing experience.  She holds a Masters of Business Administration from Old Dominion University in Norfolk, VA and a Bachelor of Arts from Moravian College in Bethlehem, PA.  Prior to joining the SOLitude team she worked for a prominent Virginia-based media company in key oles as Advertising Production Manager, Marketing Director and Special Publications Manager and for a high-end printing firm in Norfolk, Virginia as the Director of Sales and Marketing.  Most recently she held a marketing communications and sales support role for an international fleet management company in the Philadelphia area.  

“Tracy’s success and experience in managing marketing programs and special projects is the perfect fit for SOLitude Lake Management,” said Owner and President, Kevin Tucker.  “Her dedicated focus on continuing to develop our message for environmental stewardship and pro-active lake management will solidify our position as the market leader.  We are extremely pleased to have her as part of the team.”

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